Your brand. Our manufacturing.
Fertilisers and growth promoters made by BharatAg and supplied under your own brand — a brand only you sell in your market.
Every distributor in a district sells the same few national brands, so the only thing left to compete on is price, and the margin goes with it. A brand of your own changes that: no other counter has it, nobody can undercut you on it, and every bag you sell builds a name that belongs to your business. BharatAg manufactures to specification, designs your bag and label, handles the compliance and supplies you season after season.
Why your own brand
The same products every other counter sells give you nothing to stand on but price. A private label gives you something no competitor can copy.
No same-brand price war
Your brand is not on the next counter, so nobody in your market can undercut you on it. You set the price, and the margin stays with you.
A brand that builds your business
Every season of sales adds to a name farmers ask for at your counter — loyalty that stays with you, not with a national company.
Exclusive in your hands
Your brand is supplied to you alone for as long as you keep lifting. Other distributors in your district get different brands.
Manufacturing you do not have to own
We make every batch to the declared specification in our own plant. You get a factory behind your brand without the capital or the approvals.
Compliance handled
Labels are designed to the Fertiliser (Control) Order, and we issue Form O for each product so it can be added to your dealer authorisation.
A range that grows with you
Start with granulated fertilisers and add growth promoters, micronutrients and biofertilisers under the same brand as your business grows.
What you can put your brand on
Formulations are listed by composition. Your bag carries your brand name — never ours.
Granulated fertilisers
Organic and secondary-nutrient granules from our own granulation plant — the core of the private-label range.
- Phosphate Rich Organic Manure (PROM)50 kg
- Potash Derived from Molasses (PDM) — K2O min. 14.5%50 kg
- Calcium (as Ca) 10% + Magnesium (as MgO) 5% + Sulphate Sulphur 10% (CMS 10:5:10)50 kg
- City Compost GranulesGranules · 50 kg
Growth promoters
Biostimulants under the Fertiliser (Control) Order, Schedule VI, made and registered by BharatAg. Each is offered as its registration is in place.
- Seaweed extract (Ascophyllum nodosum) 22% (liquid)SL · 250 / 500ml · 1L · 5L
- Humic acid 6% (liquid)SL · 250 / 500ml · 1L · 5L
- Seaweed extract (Sargassum wightii) 35% (powder)SP · 250 / 500g · 1kg
- Humic acid 1.5%GR · 1kg · 5kg
- Potassium Humate 49% Powder; Humic Acid Min. 21%WP · Potassium Humate 49% • Humic Acid ≥21% • Water Soluble Powder
- Mixture of Protein Hydrolysate and Humic Acid (Liquid)Liquid · 1L
Micronutrients and water-soluble fertilisers
Schedule I nutrients for the foliar and fertigation market, on request.
See all 30 formulations
- Calcium EDTA 9% (Ca-EDTA)Powder · 250 / 500g · 1kg
- Zinc Sulphate Heptahydrate — Zn 21% min, S 10% minPowder · 5 / 25kg
- Ferrous Sulphate — Fe 19% min, S 10.5% minPowder · 1 / 5 / 25kg
- Bentonite Sulphur 90%WDG · 5 / 25kg
- Chelated micro mix (Zn 6% + B 1% + Cu 1% + Mo 0.2%)Powder · 250 / 500g · 1kg
- Micronutrient mixture Grade-V (Zn 7% + Fe 4% + Mn 2% + B 1%)Powder · 250 / 500g · 1kg
- NPK 19:19:19Water-soluble · 1kg · 25kg
- NPK 13:40:13Water-soluble · 1kg · 25kg
- Mono Potassium Phosphate 00:52:34Water-soluble · 1kg · 25kg
- Mono Ammonium Phosphate 12:61:00Water-soluble · 1kg · 25kg
- Sulphate of Potash (Potassium Sulphate) — K2O 50% min, S 17.5% minWater-soluble · 1kg · 25kg
- Potassium Nitrate 13:00:45Water-soluble · 1kg · 25kg
- NPK 20:20:20Water-soluble · 1kg · 25kg
- Magnesium Sulphate — Mg 9.6% min, S 12% minWater-soluble · 1kg · 25kg
- Calcium Nitrate — Total N 15.5%; Water-soluble Ca 18.8%Soluble · 1kg · 25kg
- Zinc EDTA 12%Powder · 250 / 500g · 1kg
- Zinc Sulphate Monohydrate (ZnSO4·H2O) — Zn min. 33%, S min. 15%Powder · 250 / 500g · 1kg
- Di-Sodium Octa Borate Tetrahydrate — B 20% minPowder · 250 / 500g · 1kg
- Potassium Magnesium Sulphate — K2O min. 22%, MgO min. 18%, S min. 20%Granular · 1kg
- Micronutrient mix (Fe 4% + Mn 2% + Zn 2% + Cu 1% + B 1%)Powder · 250 / 500g · 1kg
- Iron EDTA 12%Powder · 250 / 500g · 1kg
- Liquid NPK 11:11:08 + Zn + BLiquid · 1L
- Manganese Sulphate — Mn 30.5% min, S 17% minPowder · 250 / 500g · 1kg
- Liquid NPK 06:00:18 + Ca + Mg + BLiquid · 1L
- Copper EDTA 12%Powder · 250 / 500g · 1kg
- Liquid NPK 8:8:8 + TELiquid · 1L
- Liquid NPK 15:15:15 + TELiquid · 1L
- Potassium Thiosulphate — NPKS 0:0:25:17Liquid · 1L
- Calcium Thiosulphate — Ca 6%, S 10%Liquid · 1L
- Zinc Oxide Suspension 39.5%Suspension · 1L
Biofertilisers
Microbial nutrition products to the FCO biofertiliser specification, on request.
- Liquid consortia biofertiliser — Azospirillum + PSB + KSBLiquid · 1L
- Azospirillum liquid biofertiliserLiquid · 1L
- Nitrogen-fixing bio fertilizerLiquid · 250ml · 500ml · 1L
How it works
Seven steps from first call to repeat orders.
Enquiry
Tell us your district, your current volume and what you want to sell under your brand.
Range and quantity
We agree the formulations, packs and a fixed annual quantity for each product.
Your brand name
We check the name you want for conflicts and register it, so it can be protected.
Bag and label design
You choose from 40–50 design options; we make the label compliant with the FCO.
Agreement and Form O
A 3–4 year supply agreement is signed, and we issue Form O so each product goes onto your authorisation.
First lift
Cash and carry: full-truckload dispatch for 50 kg bags, parcel truck for packed products.
Season after season
Scheduled supply against your annual quantity, with product and crop support for your team.
What we do, and what you do
| BharatAg | You, the brand owner | |
|---|---|---|
| Manufacturing and quality | Every batch made and tested to the declared specification | — |
| Brand name | Conflict check, registration and protection | Choose the name you want to build |
| Bag and label | 40–50 design options, FCO-compliant label | Choose the design; printing-cylinder cost (credited back after 5,000 t of that product) |
| Regulatory | FCO manufacturing approvals, product registrations, Form O for each product | GST and your fertiliser dealer authorisation (wholesale) |
| Supply | Fixed annual quantity under a 3–4 year agreement | Lift the agreed quantity, cash and carry |
| Market | Product literature and technical training | Sales and promotion of your brand in your market |
Built in, on every bag
Declared composition
The nutrient content printed on your bag is what is inside it, batch after batch.
Traceable batches
Batch number, manufacturing date and the manufacturer’s name on every bag, as the FCO requires.
Your brand, protected
Registered and defended against copies for as long as you hold it.
Steady supply
A fixed annual quantity agreed up front, so you can plan the season and sell with confidence.
Start your brand
Takes a minute. Our private-label team will call you back to discuss your district and range.
Frequently asked questions
Who is private label for?
Established distributors and large dealers who already move fertiliser volume in their area and want a brand of their own instead of selling the same national brands as every other counter.
Will anyone else get my brand?
No. Your brand is supplied to you alone for as long as your supply agreement runs and you keep lifting material. We work with more than one distributor in a district, but each one has a different brand — nobody else can sell yours.
Who owns the brand name?
The trademark is registered and held by BharatAg and licensed exclusively to you for the term of your agreement. This lets us protect it against copies and keep the label compliant. The terms are set out plainly in the agreement before you sign.
Can two distributors get the same product?
The same formulation can be supplied to different distributors, each under their own brand, design and pack. What is exclusive to you is your brand and its pack design.
What do I need from my side?
Your GST registration and a fertiliser dealer authorisation (wholesale) under the Fertiliser (Control) Order in your state. For every product we supply, we issue the principal certificate (Form O) so it can be added to your authorisation.
What is the minimum order?
Granulated fertilisers are lifted by the full truckload. Growth promoters start from a commitment of 1,000 litres a year per product. Supply runs on a fixed annual quantity agreed in a 3–4 year supply agreement.
How are orders paid?
Cash and carry: payment before dispatch. There is no credit and nothing to chase on either side.
Who designs the bag and label?
We do. You choose from 40–50 design options built around your brand name, and we make the label compliant with the Fertiliser (Control) Order. The printing-cylinder cost for your bag is borne by you and returned as a credit note once 5,000 tonnes of that product has been lifted.
Who promotes the brand?
You do, in your market and at your cost — that is what makes it yours. We support you with product information, crop literature and technical training for your team.
When does supply start, and where?
Supply starts from Kharif 2027 from our plant near Hyderabad, serving Telangana and Andhra Pradesh and neighbouring districts of Karnataka and Maharashtra. Fertilisers in 50 kg bags move by full truckload; packed products move on daily parcel trucks.
Are prices published?
No. Prices depend on the formulation, pack and annual quantity, and are agreed in your supply agreement.
Put your name on the bag
Tell us where you sell. We will work out the range, the quantity and the brand with you.
Want to run a farmer store instead? See the Hello Kissan network.